This website helped launch a new coaching venture for two veteran healthcare professionals.
I met Bob and Lucretia Craig, the principals of Gemini Sage Executive and Professional Coaching, through a referral. The couple had plans to formalize what had been their informal practice during years of clinical and executive-level service in the healthcare profession.
“Bob and Lucretia Craig, founders of Gemini Executive and Professional Coaching, began the company because of the personal benefit they have received from coaching. .... As a result, they obtained certification from the College of Executive Coaching and began the Gemini coaching practice. Their coaching designations complement the decades of leadership experience each has in business and, in particular, the healthcare industry.”
A website that facilitated consultations was to be the primary vehicle of communication. I interviewed the couple extensively about their experience, goals and coaching. From these interactions, the content of the website was developed. The Craigs live in Alaska, so a mountain motif was appropriate not only because of their geographic surroundings, but their mission: helping people “Reach Your Highest Peak.” This emphasis is reflected throughout the website. Congratulations to the Craigs on launching this new venture. And thank you for the privilege of helping kick it off.
Highlights from the site
The client also wanted action-oriented business cards for personal introductions.