I recently had the privilege of leading this webinar for Ministry Pacific Insurance Services.

Nonprofits and faith-based organizations often struggle with meeting the demand for quality communications that tell the story of their work. Small staffs and austere budgets can make achieving this goal seem impossible. The good news? Great communications work is possible when organizations set aside “shiny object syndrome” and the frantic mantra of “everyone’s doing this.” Sustained success in marketing communications is achieved not by manic obsession with the latest thing, but by diligent attention to a few foundational activities.